JNR NATION

Cobra Digital was able to design a website that not only looks beautiful but also works smarter resulting in more revenue for the brand with less time spent manually taking orders allowing the team to pursue brand building activities with the extra time.

Services provided:
Facebook Advertising, Web Design & Development

Background

JNR NATION produces ethical, custom hand-made clothing right here on the Gold Coast.

The brand came to Cobra Digital with an interesting problem; the brand was already super successful through Instagram but lacked a website that could handle and process custom orders efficiently.

After discussing the project with the company’s owner, our team started from scratch and launched a completely new store on Shopify. Everything from menus to fabric offerings were planned out to be as efficient as possible for both the customer and the brand’s owner, Sarah Richards.

The new website by Cobra enables JNR NATION customers to seamlessly view and order various clothing options in over 70 custom fabrics.

The Website

Advertising

Objectives.

Our initial advertising objectives were to incrase brand awareness, drive traffic to the website and begin collecting analytical data about the people interacting with the brand via paid advertising.

Approach.

To build brand awareness our team setup a giveaway campaign complete with custom landing page and advertising campaign to collect interested entrants in return for their name and email addresses allowing our team to retarget them in the future and gather even more data while increasing the opportunities for them to convert into a sale. During this brand awareness campaign, our team also began paid advertising using Facebook to drive sales on the website we had rebuilt for the brand.

Results.

Within the first week our advertising campaigns went semi-viral between a few audience segments found within Australia and America. We found the primary audience engaging and converting with JNR NATION was young mothers between the ages of 20 and 35 years old who had one or two children between the ages of 3 and 12 years old. This information helped sculpt future advertising campaigns for the business and thousands of leads for the business with high engagement rates on social media. More importantly, this data was fed back into our direct response advertising efforts resulting in JNR NATION receiving a massive increase in custom orders and higher Average Order Values (AOV) leading to ultimately more revenue for the business.

JNR Nation recently secured a collaboration with Nickelodeon and kid mega star JoJo Siwa on her Australian tour.

Proudly recognised and awarded.

Cobra Digital was proudly awarded with Facebook’s prestigous preferred marketing partner status in 2019.

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Address

2B/34 Tallebudgera Creek Rd,
Burleigh Heads QLD 4220

(07) 3041 4158

Open Hours

Monday - Friday: 9am – 4pm
Weekends: Closed
Holidays: Closed

Official Partner

Cobra Digital is proud to be recognised as a member of Facebook's prestigous preferred marketing partner program.

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